Today, I want to talk about the 3 best ways to incorporate video into your business. Of course, the possibilities are endless, but how do you wrap your mind around a video content strategy of your own when there are just too many options on the menu. So, I’m going to give you just three and even just choosing one will be HUGE for your business.

To Introduce:

Think trailer for your business, product, or service. This is the video that goes on your landing page to describe who you are, what your message is and how you work. This is important because your audience can see you and what you do in motion. They can connect with you past your photos, copy and blog posts and onto an even deeper level. And if you are the face of your business this is essential.

To Educate:

For entrepreneurs this usually takes the form of a weekly blog show or video training course. Education is really important. People want and need to learn. And you’re an expert in your field. It would be a disservice to your target audience if you didn’t share the value that you can provide with them. You can use this to fill in the gaps in your audience’s knowledge that are keeping them from becoming clients. Not to mention if you are giving great value week after week in the form of courses or blog shows your potential clients will be so grateful and hungry for more of your knowledge that they will be dying to buy over and over again.

Tip: If you already have a blog, look at your analytics and comments, find the most popular and turn that content into a video.

To Sell or Gain:

Whether you want to gain clients, email subscribers, or sales, this is the video that you use as an opt in offer, as part of your launch, or/and to advertise your product or service. It’s also the video that goes on your sales page to introduce your new course, service package, or interview series. These are extremely effective because it gives your audience a taste of what it’s like to work with you or use your product. These videos are also very shareable via social media or email and engage your audience on a level that copy just can’t engage on.

If you don’t already use video in one of these three ways, choose one now and make that your focus. Challenge yourself to start brainstorming ideas and planning the videos you’d like to create.

If you want more tips to creating online video, download your guide to the Top 5 Video Tools that will help you make beautiful online videos for your business by clicking the button below. By signing up you’ll also get exclusive Tips, Tricks, How-to’s and my personal insights about Online Videomaking that I only share in email.

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Sitting at the flea market with my family, I realized that walking down the entrepreneurial path is not something that I discovered on my own. It never occurred to me that the days spent helping Dad pack electronics into postal service boxes or setting up the tables filled with car speakers, phone cases, and headphones was part of being an entrepreneur. My Dad has had his own electronics wholesale business for as long as I can remember, but I had never thought of him as an entrepreneur. I dont know if it’s because he still has a full time job or because I just never thought about the word.

I guess I never tell people that its always been in my blood, like some who have had family members that are business owners, because this hasn’t always been my dream. It started as a necessity.

I graduated from college with $50,000 in debt and the excitement of getting my first job wore off pretty quickly.  I became so obsessed with checking my loan balances that I felt the walls building up around me and before I knew it I was looking up from the bottom of the pit not able to see the way out. I spent hours googling “how to pay off loans fast”, doing online surveys, and searching through my closet for things I could sell on ebay. I looked and sounded like a crazy person.

Then I came across blogs about personal finance, freelancing, and Odesk. The thought of freelance video production always seemed so intimidating to me, but this didn’t seem so bad: I could apply for a job online, Odesk takes care of the contract, I can do the work it quickly in my spare time and get some extra money for my monthly payment.

So I dove in and when I finally remembered to look at my loans again 1 year later I had brought down the total to less than $30,000 and built up my savings. I was ecstatic!

Not just because I had paid off so much, but because I was having so much fun. It was so exciting that it made my full time job seem like a trap. I had read so much about the freedom of online businesses and listened to podcasts on my hour and a half commute each way. At that point there was no turning back.

But I was conflicted. I work full time as a Video Production Manager at a nonprofit that provides legal aid to people in poverty. I always knew my purpose and there is nothing like working with people that care so much. In school, I always dreamt of using video to help others and how lucky am I to have found a job where I was doing that right off the bat. But I also want to travel, and live in a city, and take time off at the spur of the moment. I spent so long feeling guilty and not sure how to build my own business while helping those that are marginalized.

I sort of fell into the answer: Video editing and consulting for entrepreneurs and small business owners that were driven by a cause or a mission centered around helping others.

I’ve been on the path towards my own full time business ever since and i’ve never been happier. I started blogging, being active in online communities filled with such supportive and talented people, and putting myself out there more than I ever had before.

I stumbled upon the CBCG Festival when I was hanging out in NYC a couple weekends ago. The first thing I saw was this incredibly colorful food truck. I thought it was so cool!

When I got closer I couldn’t believe what it was: an Art truck that was sharing art with the public and had tables setup for people to paint right in the heart of the city, all for FREE!

How incredible is that?! When people share art and their time just for the sake of community. How cool would it be if it was normal to stop on the way home from work and paint in the park?

I want my little piece of the web to be just like that: a home for entrepreneurs that are extremely passionate, have a story to tell, want to educate others above all else, and want to learn how do it using video.

I want you to know that video doesn’t have to be complicated, but it does take time, just like anything that’s worth creating. Video can inspire change and action, move others to support the cause you are passionate about and grow your profits and business along the way. But, I also believe that when we put service and story above profits, marketing, and social media followers, we’ll build meaningful communities and lives. Profits and growth will follow.

So if you get anything from my blog and my story, I hope it’s that YOU can influence someone else’s dreams. You can be the reason that the college graduate having trouble finding a job decides to build their own business or why the young high school student living in poverty was able to attend the college of their dreams. The bloggers I read when I first started freelancing changed my life and inspired me to take action. I hope to do that and I know you can do that too.

I know this post is a little more motivational than actionable, but I was inspired by a great group called #fireworkpeople to dig deep and share who I am, what my dream is and what I believe you can do. The community is filled with “creatives, dreamers and entrepreneurs who want to change the world”. Be sure to check out the rest of the tour! You can also follow along on my Instagram.

PS. I finally launched my new free video training course: Amp Up Your Online Video Presence! I’m so excited to get it to you. It’s the best video training I’ve released so far, so don’t wait to check it out. I hope you enjoy it as much as I enjoyed making it.  

Happy Videomaking!  

I first heard about Pocket, in one of those “5 apps you have to download now” articles. It sounded cool. I downloaded it, and it sat there on my phone for weeks. As I started to grow my business, I found myself constantly emailing links to myself for me to remember later. It was a mess. Then, as I was cleaning out my phone there was Pocket. I had totally forgotten what it did, so I opened it and it was like the heavens opened up and rays of sunshine surrounded me. I went save and tag happy (organizing is one of those things that makes me ridiculously excited). This of course led to Evernote and Pinterest obsessions.

As I started to work with clients, I realized how useful these apps could be in communicating their vision with me. I’ve found that the biggest struggle for those wanting to add video to their businesses or make their existing videos even better is communicating their ideas with their videomakers or even understanding them themselves. So I developed a system to solve this problem: A Video Vision Board.

A Video Vision Board is an online collection of links to text, video, photos, etc. that resonate with you. They either spark some kind of emotion in you, relate to your business goals, or you just think they look cool. The purpose is to provide yourself and your videomaker with visuals that explain your vision and help you discover what your videos need to engage in a more meaningful way with your audience.

There are 4 parts to a Video Vision Board:

1. Text

2. Video

3. Photos

4. Music/sounds

So, let’s make one! There are 3 Easy Steps:

1. Set It Up. If you don’t already have Evernote, Pocket, or Pinterest accounts, set them up. You don’t have to use all of them. Pick and choose the app you like best. Install the browser bookmarks or make the sites easily accessible in your own way. Pocket and Evernote have a chrome extension that allows you with a click of a button to save and tag articles.

2. Start Collecting. Open your app of choice first thing everyday, before you start working. This way you can easily save anything that interests you.

You can either dedicate time to this task or just save things as you stumble upon them. I recommend taking a week to gather everything. Your mood changes from day to day and you can see consistent trends more easily if you embrace that. Let yourself wander! It’s great if you start on a business blog and end up on an etsy shop that sells vintage t-shirts. Collect it all! You’ll learn so much about yourself and your style.

Save everything with at least two tags: “video vision board” and “text/video/photos/music” (whatever the article is). This allows you to filter everything easily. Make any comments that you don’t want to forget later, such as why or what you liked about the article and how it could relate to your videos. (This is easier to do in Evernote and Pinterest. )

3. Research Other Industry Pros. Dedicate time to researching other popular people/businesses that are using video in your industry. There are 2 methods of doing this:

             1. Make a list of all of these influential people and their video links.

             2. Type into YouTube any keywords that would describe your business and make a document with the top ranked videos for each keyword.

             For example, if you are a photographer that wants to create a video series with photography tips of the day, search “photo tips”. Try not to just list the              ones you like. Literally, just pull the top 2 or 3 videos for each keyword. This will help determine why or what about the video made it so popular and                  how to apply it to your video and style.

When you choose everything try to keep your brand in mind; the emotions that you want to evoke, the types of people you want to work with, and the words that describe it. If you find this halting your process, then dont sweat it, just choose things you like and tackle the details later.

And that’s how you create your Video Vision Board!

What do you do after you create your Video Vision Board? Well, you need to understand why you chose everything on your board and how to interpret all of it into your awesome videos. And I can help!

1. I offer a service called Unpacking Your Video Vision Board,

where  I take your Vision Board and provide you with a plan that includes a breakdown all of it’s visual elements and recommendations on how to implement these elements into your videos as well as what ideas will fit your brand and what won’t. I’ll also tell you what you need to do differentiate your videos.

Then I’ll even give you your choice of video production guides, so that you get what you feel you need most to taking action on translating your story and ideas to video.

OR

2. Download the free guide,

I created for small business owners, non-profits and entrepreneurs that details how to get started on your first online video series. It details how to determine your style and create videos that align with your business goals and ideals.

If you sign up below, you’ll also get the fillable template for Step 3: Research Other Industry Pros. If you liked this post don’t forget to comment or share. And let’s connect on social media. I’d love to learn more about you and your business.