Engage Your Viewers with Video Segments

In this video, I’m going to share with you how to engage your viewers by adding segments and structures to you videos.

Have you ever watched TV shows and thought to yourself “oo I can’t wait until they get to the part when they talk about…” You’re looking forward to a certain part in the show. What most of us don’t realize is that TV shows have structures and segments, so that you know what’s coming in each episode.

Last Week Tonight is a great example. John Oliver starts off with a summary of the week, then he dives deep into one hot topic or issue for most of the show. During his discussion of this big topic he throws in a quick segment to lighten the mood with it’s own graphic like “the most patient man on Television”. And at the end you can almost always expect a funny song or piece of creative entertaining satire that he produced.

This is how you grow an audience of awesome fans and keep them coming back to watch more.

This is also how you take the step from a Vlog to a youtube show.

You can add segments to your youtube videos just on a much smaller scale since on youtube we are talking about 3­5 minute videos. So let’s say you are a wellness and nutrition coach, you can have a quick 5 seconds for your “food pick of the week” or if you are a business coach you can have your “favorite online tool of the week”.

Something else that you will definitely want to do is have categories or series of videos that your audience can expect to see on the same days with the same structure. So let’s say you are a conscious business coach and have 3 series on your YouTube channel “Tuesday Q&A”, “Marketing tips” on Wednesdays, and “Meditative practices” on Thursdays.

On my channel, I release a video every other Thursday and I have 3 series: “technical tutorials”where i show you step by step, usually in a screencast, how to do something technical related to video, “storytelling and editing quick tips” where I give a short tip that you can implement right away related to crafting video stories, and “online video strategy” where I explain concepts for you to think about and apply to your strategy.

Now, I want you to think about how you can add segments and structures to your videos. What’s one thing that you want your audience to expect from you? What kinds of series can you create?

Now, I’d like to hear from you, what’s your biggest video question? Let me know in the comments below.

If you liked this video, don’t forget to subscribe and share it with your friends. If you want more, come on over and the Storyteller Circle, my private Facebook group filled with wonderful entrepreneurs like you that are looking for more support in crafting their video stories and an inspirational community. I adore the people in this group so I post some of my best stuff there. When you join you’ll instantly get a bonus gift “How to Reach, Grow & Teach Your Online Community With Video”. Just click the button below. And remember Tell Your Story. Inspire Action. Make a Change. Thanks for watching and I’ll see you next time! 

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