Hi Storytellers! Happy Filmmaking Thursday!
I know there has been a lot of talk about whether we should be uploading our videos to Facebook as well as YouTube. Videos are getting more reach than normal posts on Facebook.
The problem with just uploading the same video is that you may be confusing your platforms. I believe in having multiple platforms, but I also strongly believe in focusing on one, and YouTube is still the best at getting your videos out there. If only because of its relationship with Google.
I was just uploading the same videos to Facebook and I definitely had more reach, but I also realized that it wasn’t helping me reach my goals. I had an organized YouTube channel but it felt like I was abandoning it. So I tried something else.
The solution I’ve come up with is creating trailers for my videos that I can upload to Facebook, which then lead to the full content on YouTube.
This is not more work for you. Trailers are simply a 15-30 second excerpt from your video, and a graphic at the end that says watch more on my channel with the link to the full video. I also suggest you put the link and a text summary in the description. I’d recommend using the beginning of your video but without your intro.
Then you can just upload and schedule those trailers on your Facebook page.
I’m trying this out right now, and I’ll keep you updated on the results.
I welcome you to try it out with me and create a Facebook trailer for your next video. Let me know how it works for you!
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